We were presented with an exciting brief for GlaxoSmithKline and their well-known brand Piriton – an allergy and hay fever relief medicine.

The brief was to create a visually engaging animated infographic series of YouTube pre-rolls, to inform viewers about the stimulants and symptoms of a variety of allergies, and to educate them about the effective relief Piriton can provide.

The campaign is aimed at targeting the UK national mass market audience and bringing awareness towards families, parents and their children about the causes, symptoms and relief of allergies.

Book on a Tree was delighted to work on this animated infographic series.

Client: ​GlaxoSmithKline
Creative Director & Animation Supervisor: ​Stefano Marrone Animation Director: ​Pedro Allevato
Animators: ​Aleksander Saharovsky Storyboarder & Illustrator: ​Valentina Lorizzo